Admiral Paws

UK-based e-commerce retailer specialising in premium pet supplies

admiral paws

Project overview

Admiral Paws, a UK-based brand dedicated to premium pet care, collaborated with us to establish their first online store on Shopify. Known for their innovative range of organic, grain-free pet snacks and specialised products like paw cream, Admiral Paws sought to create a digital presence that truly reflected their passion for pets and their commitment to quality.

The goal was to build an intuitive, visually engaging, and functional e-commerce platform that would enable Admiral Paws to connect with pet owners across the UK. We worked from the ground up, designing and configuring the store to align with their branding, organising product collections, and implementing features to enhance the customer experience. The project also included optimising product presentation, such as showcasing their signature gift boxes and birthday sets, to captivate their audience.

admiral paws

Goals & Requirements

SEO Optimisation

Improved site structure and content for better search engine rankings and increased traffic

Store Setup

Fully functional Shopify store configured for product catalog, payments, and shipping.

Theme Enhancement

Customised the Shopify theme to reflect Admiral Paws’ branding, ensuring a cohesive and visually appealing user experience.

Analytics Integration

Added analytics and reporting tools to provide insights into customer behaviour, sales trends, and overall store performance.

admiral paws

The Outcome

The setup of Admiral Paws’ Shopify store resulted in a fully functional and visually engaging online platform tailored to their unique offerings. The store was built from scratch with a user-centric approach, featuring an organised product catalogue, secure payment gateways, and efficient shipping configurations.

The integration of customer engagement tools and analytics provided Admiral Paws with valuable insights to enhance marketing strategies and improve customer retention. Additionally, SEO enhancements increased the store’s visibility in search engines, driving organic traffic and expanding their reach within the UK pet care community. This robust and scalable e-commerce solution empowered Admiral Paws to connect with pet lovers, showcase their premium products, and build a strong foundation for future growth.
  • Wolfdev provided us with exceptional service from start to finish. They assisted with our transition from WooCommerce to Shopify, seamlessly migrating our existing data and integrating essential apps to support our business operations. They developed a custom theme that perfectly matched our business requirements and brand standards. Wolfdev also delivered comprehensive platform training, making the transition as smooth as possible. Their ongoing support has been invaluable.

    Joseph, Marketing Manager

    iLift Electric Forklifts

  • We recently worked with Wolfdev to setup our store on Shopify, and we couldn't be happier with the results! As a niche business in the waste and recycling sector, we needed a platform that was easy to use and gave us the flexibility to grow, the guys at Wolfdev made our transition as easy as possible. Highly recommend getting in touch with them!

    Graham, Owner

    Skip Bits

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